The warm spring sunshine is streaming through the office window today making me smile and think of the smell of freshly mown grass, the perfume of wisteria & honeysuckle, the touch of an ice cold beer glass in my hand and the sound of cricket played on my local village green.
Having all my senses intact is an absolute blessing (although I do have ‘jam jar’ bottomed glasses…so seeing a cricket ball at pace has always been difficult). But what of our 6th sense, that ‘feeling’ we all sometimes get that something isn’t quite right…. hmmm…. Well, things aren’t quite right in politics, but that’s for others to discuss.
Excipient focus in the Pharmaceutical Industry and particularly in Medical Communications, so what is my 6th sense telling me (and has been for years)?
The warning bells of ‘commoditisation’ have been ringing for some time. As Henry Ford is reputed to have said ‘You can have any colour as long as it’s black’.
Now that’s good if you want a monotone look, but bad if you want a stand-out campaign. So, if you’re tired of the same-old thinking, worried about strategy or bored by vanilla flavoured creative please email me here or on [email protected] We love a difficult challenge. It’s what we do!