I hear hurricanes are blowin’, I hear the voice of rage and ruin…
Thanks to Creedence Clearwater Revival for some ghoulish lyrics….
Today, Excipient are feeling spooky, but we don’t want tricks, just to deliver treats.
So as I sit at my desk, writing a draft strategic plan for a client who’s on the rise, doing good things and engaging with the right folks to drive their business forward I got to thinking (yes dear reader, I’m afraid so!). I am taking 15 minutes (and a cup of Joe) to scrawl this missive.
Who are the faceless ones?
Those folks who dampen down enthusiasm, who throw a shadow over positivity and can quite literally suck the atmosphere out of a room?
We all know that they exist, we’ve all met them, but why do they do it
I’ve facilitated many workshops, sat in many Ad Boards and of course like many of us had to sit through long meetings about “not a lot really but we actually need a consensus in order to move forward”.
My conclusion (and it’s not psychological theory) is that they often do it because they are being ignored, do not feel empowered to make a positive change or simply do not understand the thought process behind a discussion.
Wow. They’re actually not scary characters from a John Wyndham book, out to destroy the world and ruin a well thought through plan.
They want to contribute, be recognised and understand.
So, engage with them, because they really want to be involved. Do not dismiss the negative, engage with it. They really are valuable, and you might be surprised by their positivity and creativity.
If you want to discuss your challenges in Healthcare Marketing, Brand Strategy, Medical Affairs or you simply need support with a Workshop or Ad Board, give Excipient a shout.
+44 (0) 7534 123 297