Do we all suffer from a cognitive bias of illusory superiority?
Yes…. we do. (My Dad’s always better than your Dad)
Has your doctor tested your Semmelweis Reflex recently?
No…. she hasn’t. (She doesn’t believe your data & ecidence, does she!)
Why do we use so many big & clever words in Science & medicine? Are we trying too-hard to overcome cognitive inertia in our customers?
Yes… I guess we are. (Because we’ve always done it that way!)
Here’s a thought. If you crave expert thought, creative ideas and a partner who listens and supports you (without the psycho-babble) Call me on +44 (0) 7534 123 297
A few hours of expert common sense developed over many years and many clients, may just help you to overcome your customers’ “cognitive dissonance”, or your current suppliers “planning fallacies”…..
Have a good one!