How effective are you?
Now there’s a thought, its slightly uncomfortable for those who have a good dose of self-awareness. That question should make you a bit concerned.
Seriously though, how effective are YOU?
If you don’t know, then you haven’t defined what effective looks like.
You have no benchmark.
Your benchmark shouldn’t be a big list of KPIs or team objectives, it should be something more emotional, visceral, a need in yourself that motivates and spurs you forward. It should be a simple, overarching goal. Something that steers your focus.
I would suggest you might share mine: “Helping patients to get better”.
How do I do this in my work I hear you ask, you’re not a nurse or physician?
Well, if you’re in Pharmaceuticals or Biotechnology then you know that what you do and how you do it will help someone get medicines they need and deserve; How do I try to achieve this?
Its quite straightforward in my world:
Develop the best communications strategies, the best messaging, a true in-depth understanding of a disease and its effects on patients, and employ your evidence with great care and real diligence. Be highly competent, reliable, sincere and true to yourself and others, and finally actually care about what you do & your people.
Enjoy your day!