Running in the corridor?
Talking in class? Making a nuisance of yourself in the gym hall? It’s DISRUPTION, and it’s ANNOYING ME!
Gosh, did I write that…. what a heathen. Let’s face it disruptive technology has been around since the ARK (which was one of the first examples apart from fire, and the wheel I guess).
Noah embraced it. Good job! So as marketing and medical professionals lets not get all dewy eyed or romantic about this disruption malarkey.
It isn’t new. Digital, multi-, Omni- channel Alexa enabled smart phone wearing widgets….are tools of our trade. But just that.
Truly creative and smart Pharmaceutical marketers embrace these channels and incorporate them within their brand plans, and work with their medical and regulatory colleagues to ensure compliance.
These technologies require great creative, engaging content, and consistent messaging. They move fast and need refreshing and updating regularly. Great marketing teams know and embrace that challenge: Lots of great content and great internal processes.
Drop us a line if you want a discussion on how we help this happen