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Huge value

The simple truth is that thought leadership is still alive and well, and the value of the key opinion leader remains high. But are we working smartly to make this cornerstone of healthcare communications more effective for us?

We all know that Advisory Boards hold huge value. Whether it’s for the development of engagement, unpicking and understanding the complexities of clinical practice in a new therapeutic area or guiding clinical trial design, it’s standard practice, and these meetings are critical.

More room for improved engagement

But, what’s really missing

Of course, engaging experts in an independent educational series, either as a steering committee or faculty is an accepted and proven solution, (as long as you have the medical affairs resource and budget to ensure a programme can be launched and maintained).

However, there is room for more engagement, more opportunity to develop relationships and critically what really matters; Driving positive change in clinical practice to benefit patients.

Behavioural Leadership

There’s a great deal of psychology, and theory of course. But reader beware, HCPs are hugely intelligent, and can be sceptical about healthcare industry involvement. So your engagement strategy must be founded on true clinical or educational need.

However there are smart ways to work towards such programmes, new audiences, and new ways to generate data.

It’s about thinking outside the box, understanding what benefits can be delivered, and in our omni-channel age, having plans that can harness opinion and deliver effective content again & again.

If you want to talk further about engagement strategy, behavioural change and the challenges that you might face, just drop us a line or give us a call:

[email protected]

+44 (0) 7534 123297

I hear hurricanes are blowin’, I hear the voice of rage and ruin…

Thanks to Creedence Clearwater Revival for some ghoulish lyrics….

Today, Excipient are feeling spooky, but we don’t want tricks, just to deliver treats.

So as I sit at my desk, writing a draft strategic plan for a client who’s on the rise, doing good things and engaging with the right folks to drive their business forward I got to thinking (yes dear reader, I’m afraid so!). I am taking 15 minutes (and a cup of Joe) to scrawl this missive.

Who are the faceless ones?

Those folks who dampen down enthusiasm, who throw a shadow over positivity and can quite literally suck the atmosphere out of a room?

We all know that they exist, we’ve all met them, but why do they do it

I’ve facilitated many workshops, sat in many Ad Boards and of course like many of us had to sit through long meetings about “not a lot really but we actually need a consensus in order to move forward”.

My conclusion (and it’s not psychological theory) is that they often do it because they are being ignored, do not feel empowered to make a positive change or simply do not understand the thought process behind a discussion.

Wow. They’re actually not scary characters from a John Wyndham book, out to destroy the world and ruin a well thought through plan.

They want to contribute, be recognised and understand.

So, engage with them, because they really want to be involved. Do not dismiss the negative, engage with it. They really are valuable, and you might be surprised by their positivity and creativity.

If you want to discuss your challenges in Healthcare Marketing, Brand Strategy, Medical Affairs or you simply need support with a Workshop or Ad Board, give Excipient a shout.

[email protected]

+44 (0) 7534 123 297